NHSBT teams up with familiar faces to make a Date2Donate

As part of our Date2Donate campaign we have been sharing a weekly video, featuring familiar faces from the world of entertainment, encouraging young people to make a regular date to donate blood in 2018. The final video features Amelia and Cadet finding time to rap while giving blood!

A new video has been posted online weekly in the lead up to Valentine’s Day. The video series captures the energy of the people that donate and offering glimpses into the donation process – an altruistic yet often daunting and misunderstood act.

In the final film in the series, Amelia and Cadet find time to rap while giving blood. Amelia is the host of the popular ‘Chicken Shop Date’ and rapper Cadet is the cousin of Krept – of Krept and Konan.

Nadine Eaton, Head of Blood Marketing, said “We are asking young people to make blood donation part of their regular routine, something that they have reoccurring in their diaries. Save a life by going about yours. Make a regular Date2Donate in 2018.”

“Less than a quarter (23.7%) of those who gave blood last year were younger than 30 years old, so we particularly hope these videos appeal to this age group. Giving blood only takes about an hour but can save three lives.”

All colleagues can donate during working hours by agreeing a suitable time with their line manager. To book an appointment, please visit www.blood.co.uk.

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